Creating Memorable Website Experiences - with Ashley Scorpio, SVP Revenue at Levitate Foundry
In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and co-founder of Justuno, hosts Ashley Scorpio, SVP of Revenue at Levitate Foundry, as a guest to discuss current trends in conversion marketing.
They cover various topics, including sustainability and eco-friendly initiatives in e-commerce, customer experience, optimization of the checkout stage, personalization, and search optimization.
Erik and Ashley discuss:
- creating memorable website experiences
- current trends in conversion marketing
- the need for: clear communication, proactive customer service, and easy returns to build trust and retain customers
- working through friction points with customer returns
- ensuring website accessibility and compliance
- search optimization for e-commerce sites with a large inventory
- rising costs of traditional digital advertising channels
- putting customers first in all aspects of the business
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Ashley Scorpio - https://www.linkedin.com/in/ashleyscorpio/
Justuno: https://www.justuno.com/
Levitate Foundry: https://levitatefoundry.com/