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Episode 10

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Published on:

27th Apr 2023

Maximizing Sales through Customer Experience - with John Roman, CEO @ BattlBox + Carnivore Club

In this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription.

Erik and John explore:

  • different strategies for improving the customer experience and increasing sales
  • John's experience with BattlBox, a subscription service that sends customers a box of outdoor and survival gear every month
  • how to prioritize acquiring, converting, and retaining customers
  • shipping, engaging with current customers, and building a loyal customer base through retention strategies
  • the importance of the product page in the customer journey
  • testing alternative language to improve the customer experience

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: John Roman - https://www.linkedin.com/in/john-roman/

Justuno: https://www.justuno.com/

BattlBox: https://www.battlbox.com/

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About the Podcast

The Conversion Show
The Only Podcast All About Maximizing Your Marketing Conversions
The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS.

Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all!

If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you.

Be sure to follow The Conversion Show podcast to be notified when a new episode goes live.

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Hosted by Erik Christiansen, CEO & Co-Founder of Justuno.

Erik’s Linkedin: https://www.linkedin.com/in/erikc/

About our Host, Erik Christiansen:
Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.

Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.

Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.

Learn more at https://www.justuno.com

About your host

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Erik Christiansen

Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.

Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.

Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.