Episode 9

full
Published on:

20th Apr 2023

The Art of Being Punny in Marketing - with Frank Dorval, CMO at Sheets & Giggles [Crossover Episode]

In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand.

According to Frank, it all comes down to creating a positive customer experience and building genuine connections with customers. This means using humor and puns in their branding, personalized promotions, and surprise-and-delight tactics to make customers feel special.

Key topics discussed:

  • The importance of humor and personalization in marketing
  • Challenges of scaling genuine connections with customers
  • Strategies for increasing website traffic and customer retention
  • Experiences with influencer marketing
  • Being frugal with marketing budgets
  • Benefits of focusing on website conversion optimization

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Frank Dorval - https://www.linkedin.com/in/frankdorval

Justuno: https://www.justuno.com/

Sheets & Giggles: https://sheetsgiggles.com/

Show Me Your Tech Stack: https://youtu.be/lgYx6U17bfI

Show artwork for The Conversion Show

About the Podcast

The Conversion Show
The Only Podcast All About Maximizing Your Marketing Conversions
The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS.

Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all!

If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you.

Be sure to follow The Conversion Show podcast to be notified when a new episode goes live.

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Hosted by Erik Christiansen, CEO & Co-Founder of Justuno.

Erik’s Linkedin: https://www.linkedin.com/in/erikc/

About our Host, Erik Christiansen:
Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.

Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.

Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.

Learn more at https://www.justuno.com

About your host

Profile picture for Erik Christiansen

Erik Christiansen

Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.

Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.

Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.