Commerce Enablement: Which Tools Create the Best Overall Customer Experience - with Derric Haynie, CEO and Co-Founder of EcommerceTech
Derric Haynie, CEO and Co-Founder of EcommerceTech is THE person to go to for tech stack advice. You'll see why after just a few minutes of this conversation! Derric and Erik discuss all aspects of Commerce Enablement, what's hot right now in E-commerce technology, and what to think about when optimizing your tech stack for the optimal customer experience - from first impression to loyalty.
In this episode, Derric and Erik talk through:
- How E-Commerce merchants can evaluate and select the best e-commerce tech stack for their brand and goals
- The pillars of your MarTech stack
- Email & SMS are a must for all ecomm brands
- How best to leverage customer reviews
- Improving the return experience
- Examples of ecommerce brands doing customer experience right
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Derric Haynie - https://www.linkedin.com/in/derrichaynie/
EcommerceTech: https://ecommercetech.io/