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Episode 3

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Published on:

9th Mar 2023

How to Write Marketing Copy that Converts - with Sarah Stockdale, Founder and CEO, Growclass

We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You.

Get in the mind of your customer and you'll create emails, popups, website copy that converts.

Sarah shares a download on Conversion Copy, including:

  • Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?"
  • Why you can only talk to one person at a time
  • How to channel your inner Glinda the good witch to solve your customer's problem
  • A live teardown of a retail website
  • What questions to ask when writing your marketing copy
  • How to place your customer back in the moment that they experienced the problem
  • Opportunities to improve your onsite copy and shopping experience
  • Why "buy now" buttons might not work

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Sarah Stockdale - https://www.linkedin.com/in/sarahstockdale/

Growclass: https://www.growclass.co/

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About the Podcast

The Conversion Show
The Only Podcast All About Maximizing Your Marketing Conversions
The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS.

Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all!

If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you.

Be sure to follow The Conversion Show podcast to be notified when a new episode goes live.

Like what you hear? Leave us some love with a review!

Hosted by Erik Christiansen, CEO & Co-Founder of Justuno.

Erik’s Linkedin: https://www.linkedin.com/in/erikc/

About our Host, Erik Christiansen:
Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.

Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.

Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.

Learn more at https://www.justuno.com

About your host

Profile picture for Erik Christiansen

Erik Christiansen

Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.

Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.

Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.