Unleashing the Power of Storytelling: Leveraging Brand Identity for Conversion - with John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media

In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase.

Erik and John talk through:

• the importance of storytelling and investing in brand, particularly for mission-driven brands
• analyzing a brand's mission and story, and how to calibrate the mission to the product
• investing in brand and customer feedback to build a community and create word-of-mouth supporters
• leveraging user-generated content (UGC) to improve brand awareness
• building touch points to give customers a better experience with the brand
• the potential of subscription services as a marketing strategy
• the importance of a holistic approach to marketing

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: John Gross - https://www.linkedin.com/in/johntgross/

Justuno: https://www.justuno.com/

Fat Earth Media: https://www.fat-earth.com/