Episode 7

full
Published on:

6th Apr 2023

From Traffic to Profit: The Importance of Retention in Digital Marketing - With Andrew Christison, Co-Founder at Retencity

In this episode of "The Conversion Show," Erik Christiansen, CEO and co-founder of Justuno, is joined by Andrew Christison, Co-Founder of Retencity, to discuss the three pillars of traffic, conversion, and retention in the marketing industry.

Andrew emphasizes the importance of retention in generating profit for brands and discusses various strategies for creating a positive customer experiences that encourage loyalty.

Andrew and Erik talk through:

  • What exactly is "lifecycle marketing"?!
  • How Email and SMS remain the top acquisition and retention channels
  • Why retention is key to profit
  • Maximizing what's right in front of you
  • The importance of social proof, risk reversal, and conversion optimization
  • Utilizing testing and optimizing strategies to improve conversion and retention rates
  • Aligning leadership with agencies to improve customer retention

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Andrew Christison - https://www.linkedin.com/in/andrewchristison/

Justuno: https://www.justuno.com/

Retencity: https://www.retencity.com/

Show artwork for The Conversion Show

About the Podcast

The Conversion Show
The Only Podcast All About Maximizing Your Marketing Conversions
The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS.

Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all!

If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you.

Be sure to follow The Conversion Show podcast to be notified when a new episode goes live.

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Hosted by Erik Christiansen, CEO & Co-Founder of Justuno.

Erik’s Linkedin: https://www.linkedin.com/in/erikc/

About our Host, Erik Christiansen:
Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.

Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.

Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.

Learn more at https://www.justuno.com

About your host

Profile picture for Erik Christiansen

Erik Christiansen

Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales.

Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions.

Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales.